The baby diapers market is expected to undergo several changes such as a result of increasing awareness about hygiene among consumers. In recent times, the healthcare facilities have improved considerably in the developing countries. Due to this factor, the infant mortality rate has reduced considerably. Apart from this, increasing environmental awareness among the consumers is also expected to boost the demand for biodegradable diapers. Besides, the manufacturers are focusing on product differentiation in terms of price and style variations in order to strengthen their customer base. By product type, the baby diapers market has been segmented into cloth diapers, disposable diapers training nappies and swim pants.
The baby diapers market is primarily driven by factors such as high birth rate and decreasing infant mortality rate. Moreover, rapid urbanization coupled with increasing disposable income has also fuelled the growth of baby diapers market. Apart from this, increasing awareness about hygiene and sanitation is also expected to drive the demand for baby diapers.
Asia pacific held the largest market share of baby diapers market in terms of both revenue and volume in 2014 and is expected to continue its dominance throughout the forecast period. The region’s large population and the growth of disposable income are major factors boosting the demand for baby diapers in this region. The Asia Pacific market is expected to be followed by Latin America in terms of both revenue and volume throughout the forecast period.
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The market for disposable diapers was the largest among all the diapers in terms of revenue in 2014 and is expected to remain so throughout the forecast period. Rapid urbanization and increasing disposable income are the major factors driving the demand for disposable diapers.
The report also provides the company market share analysis of key players operating in the baby diapers domain. The key players operating in global baby diapers market are Indevco Group, Kao Corporation, Bumkins Finer Baby Products, Inc., Hengan International Group Company Limited, Johnson & Johnson, Unicharm Corporation, SCA Hygiene, Kimberly-Clark Corporation, Procter & Gamble Company and Wipro Consumer Care and Lighting Ltd.
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