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BI Software Vendor Yellowfin to Host Data Driven Marketing Webinar Series

BI Software Vendor Yellowfin to Host Data Driven Marketing Webinar Series

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, is set to host a series of educative Webinars on data-driven marketing best practices throughout Wednesday 28 and Thursday 29 September 2016.

Melbourne, Victoria, Sep 23, 2016 — The Webinars will outline and demonstrate how to overcome the most prevalent data-related marketing challenges with analytics technology.

To register for a Webinar, GO HERE:

“Today, marketers are held to a higher degree of accountability than ever before,” said Yellowfin Global Marketing Director, Daniel Shaw-Dennis. “The ability to analyze data generated from marketing activities is vital in order to compare and optimize campaigns, allocate expenditure, demonstrate value and boost ROI.”

“Attend Yellowfin’s Webinar series to discover how to use analytics to deliver best practice data-driven marketing today. Find out why research from indicates that top data-driven markets plan to double their investment in analytics technology in 2016.”

Shaw-Dennis said that attendees would see why using analytics technology to analyze and act on marketing data provided such a substantial competitive advantage, enabling them to:

– Become more effective at winning and retaining customers
– Deliver more effective data-driven campaigns and increase marketing ROI
– Run more efficient data-driven campaigns and free-up marketing budget

“Join us and find out why a study from RedShift Research found that 97% of marketers using analytics say they’re now more successful as a result,” said Shaw-Dennis. “Deliver best practice data-driven marketing with analytics.”

Yellowfin is hosting three concise forty minute Webinars on marketing analytics and data-driven marketing best practices, scheduled throughout Wednesday 28 and Thursday 29 September 2016.

Following the Webinar series, attendees will receive a copy of the presentation slides and a recording for on-demand viewing.

Register for Yellowfin’s upcoming Webinar series – Data Driven Marketing Best Practices – HERE:

About Yellowfin:
Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI, as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than 2 million end-users across 70 different countries, use Yellowfin every day. For more information, visit

For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email to subscribe to Yellowfin’s free e-newsletter.

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Yellowfin Global Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or

Lachlan James
Level 46, 360 Elizabeth Street
Melbourne 3000, Victoria
+61 0 3 8617 4954

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