Calcium has become extremely popular supplement for bone and teeth especially amongst older women, in order to prevent osteoporosis which is a silent disease that causes bones to become thin and weak, often resulting in fractures. Some of the major drivers in the bone and teeth supplements market are increasing ageing population, drifting consumer lifestyle and greater focus over preventative medicines. Rising bone and joints cases and rising medical costs are increasing the demand for bone and teeth supplements market. Also, there is increasing demand for natural bone and teeth supplements as customers take preventive measures to overcome conditions such as bone fracture, osteoporosis and calcium loss. However, high prices of Bone and teeth supplements market restraints the market growth of bone and teeth supplements.
Bone and Teeth Supplement Market: Segmentation
On the basis of product type bone and teeth supplements market is segmented into Glucosamine-Chondroitin Supplements, Calcium Supplements and Other supplements. Glucosamine –Chondroitin supplements hold relatively low market share. However, Calcium supplements witness the largest market share in the bone and teeth supplements market. On the basis of ingredients, bone and teeth supplements market is segmented into Vitamin D, Green Tea, Cranberries, and Herbal Tea. Seven regions has been accessed for bone and teeth supplements market namely North America, Latin America, Western Europe, Eastern Europe, Asia pacific, Japan and Middle East and Africa.
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Bone and Teeth Supplement Market: Key Players
The major players in the bone and teeth supplement market includes Bergstrom Nutrition Inc, DSM Nutritional Products Ltd, ESM Technologies LLC, Kappa Bioscience AS, Navamedic ASA, Schiff Nutrition International Inc. and Zhejiang Freeman Shinfuda Co.Ltd., Gadot Biochemical. In the bone supplement and teeth supplements market there is rising trend of usage of combination products such as glucosamine with omega 3 fatty acids. Key players are following the strategy of acquisition in order to increase their product portfolio and global presence. For instance, in 2011, Duopont acquired Danisco a global enzyme and specialty food ingredient firm, in order to become one of the prominent market leader in industrial biotechnology company. In teeth supplement sector Danisco launched new product Xylitol which is a non-sugar sweetener. Danisco launched value network to enhance the consumer awareness regarding the teeth supplements. Company also promoted the teeth supplements to increase the market share by contacting regulatory bodies, media and dentists. In 2012 Beneo launched tooth friendly sweets to provide its customers with Beneo oligofructose which is rich in fiber and act as sugar reducing agent. In teeth supplement market there is rising demand for teeth whitening products. There are several factors for increasing usage of teeth supplements that includes aesthetics and to promote better self-image.
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Bone and Teeth Supplement Market: Regional Overview
As the population increases there is need for maintaining healthy bones which fuel the growth of bone and teeth supplements market. Major ingredients in bone health supplement sector is calcium and Vitamin D. Calcium bone supplement dominate the bone health supplement market. There is huge opportunity for private label products in the bone supplement market owing to the lesser brand loyalty in the bone health supplement market. U.S. has the largest bone and Teeth supplements market. After U.S., Japan has the largest bone supplement market. It is anticipated that the Asia Pacific region will show rapid growth at healthy CAGR during the forecast period .The growth of Asia pacific region is mainly encouraged by China which is the leading producer of glucosamine. Asia pacific region will lead the market growth as it is the largest producer of vitamins, calcium.