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Bryte and Yellowfin Partner to Deliver PaaS Business Intelligence for AWS

Bryte and Yellowfin Partner to Deliver PaaS Business Intelligence for AWS

Australia-based data transfer and integration experts, Bryte, have partnered with global Business Intelligence (BI) and analytics software vendor, Yellowfin, to deliver a scalable cloud-based Platform-as-a-Service (PaaS) Big Data Analytics solution on Amazon Web Services (AWS).

Melbourne, Victoria, Australia, February 27, 2015 — The solution, delivered via AWS, combines Bryte’s BryteFlow Change Data Capture and Data Integration capabilities with Yellowfin’s BI platform and AWS’ petabyte-scale data warehouse service, Redshift. The three-way solution will enable organizations to effortlessly and cost effectively capture, transfer, synchronize, integrate and analyze large data volumes from multiple sources in real-time in the cloud.

“Together, Yellowfin and Bryte are empowering organizations of any size to quickly, easily and inexpensively combine vital business data from disparate source systems and deliver pervasive Big Data Analytics to a wide range of end-users,” said Yellowfin Director of Product Marketing, John Ryan.

Bryte Chief Strategy Officer, Arun Kumar, said that Yellowfin was the standout choice when evaluating BI vendors to partner with as part of the joint PaaS solution, emphasizing Yellowfin’s flexible, scalable and open architecture as well as its ease-of-use for business users.

“Yellowfin was the clear choice for Data Discovery, visualization and business analytics on AWS with Bryte,” said Kumar. “As a single-integrated and 100 percent Web-based platform, Yellowfin is perfect for cloud-based deployments on AWS, and can seamlessly and tightly integrate with both Bryte and Redshift to deliver fast analysis and dashboarding capabilities. We were equally impressed with Yellowfin’s ability to support truly pervasive Big Data Analytics deployments, with Bryte’s end-users able to quickly and independently create reports and explore data to uncover new insights.”

Yellowfin General Manager for APAC, Martyn Reeves, said the partnership with Bryte would enable Yellowfin’s clients to uncover better, deeper insights by allowing them to easily integrate disparate datasets into a hosted reporting environment.

“Bryte offers our clients an extremely fast, easy and cost effective way to load, transfer and integrate data into Yellowfin running on AWS,” said Reeves. “Bryte’s ability to integrate a wide range of data sources inside Redshift in real-time, through a simple drag and drop user interface without the need for any coding, significantly lowers the cost and effort associated with managing large data volumes. Being able to quickly blend different data sources together gives users a broader and deeper understanding of their business operations.”

About Bryte:
Bryte specialises in real-time Business Intelligence and Big Data Analytics through Amazon Web Services. Bryte’s software makes it easy and cost effective to transfer, synchronise and integrate any data from multiple sources through Change Capture and Codeless Data Wrangling technologies. Bryte is a global leader in expertise across Amazon’s full stack of Data Analytics platforms including RDS, Redshift, Kinesis and EMR.

About Yellowfin:
Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

For further media information, interviews, images or product demonstration, please contact:
Lachlan James, Yellowfin Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or
Arun Kumar, Bryte Chief Strategy Officer on +61 (0)2 8448 8111 or

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email to subscribe to Yellowfin’s free e-newsletter.

Lachlan James
Level 46, 360 Elizabeth Street
Melbourne 3000, Victoria, Australia
+61 0 3 8617 4954

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