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Business Intelligence Vendor Yellowfin Opens UK Office to Support Channel Growth

Business Intelligence Vendor Yellowfin Opens UK Office to Support Channel Growth

Yellowfin, a global Business Intelligence (BI) and Analytics software vendor, today announced a strategic investment in the UK with the opening of a new office and appointment of Peter Baxter to Managing Director, EMEA.

London, UK, March 11, 2015 — Located in Milton Keynes, the company plans to increase its UK team with 10 new hires in the coming months to support its rapid growth across EMEA, and to work with UK-based Value Added Resellers (VARs), as part of its expanded UK channel program.

“The BI market is undergoing significant change and that creates great opportunities for channel partners,” said Baxter. “In fact, market research firm, MarketsandMarkets, recently forecast the global BI platform market to grow from $8.9 billion in 2014 to $14.2 billion (US) in 2019. We already work with select reseller partners across EMEA, but our aim is to significantly increase the number during 2015.” Baxter continued to describe the sometimes confusing relationship the BI industry has had with the channel: “What we see today, is that some BI vendors are either undecided, or at times in two minds, about how they work with VARs. This isn’t the case at Yellowfin.”

Baxter explained the UK strategy is solely channel focused: “We’re looking to recruit trusted partners that appreciate the opportunity afforded by business-user oriented BI technologies that are easy to deploy, even easier to use, and make pervasive enterprise wide deployments a reality. As a company, Yellowfin has always had a ‘channel-first’ approach to market because we know that our partners have the specific industry and functional knowledge needed to deliver the best results for our broad client base. And, because 80 percent of our revenue is generated via the channel, we understand that our partners need engagements to be simple, well-supported and backed by solid commitments.”

Yellowfin will support UK VARs via a dedicated partner support program, offering its resellers aggressive lead-generation, sales and technical training, as well as a range of marketing resources. Yellowfin also operates one of the BI industry’s most transparent pricing structures – $600 per user per annum, making both partnering and purchasing simple.

“Yellowfin is a hugely disruptive player in the BI market,” said Yellowfin CEO and Co-Founder, Glen Rabie. “Our focus is on making BI simple and highly consumable for the much broader audience of non-technical business users. The power to quickly make the benefits of data analysis available to a wide range of BI consumers – via intuitive data visualization, personalized dashboards and Collaborative BI capabilities – is transforming how our clients make business decisions.

“Peter brings a wealth of experience in building effective and high growth channel programs that work in the interests of both customers and partners. I am delighted to welcome him to the Yellowfin team.”

Headquartered in Australia, Yellowfin has grown rapidly since it was founded in 2003, reaching an installed base of over 10,000 customers, with more than one million users worldwide. Major European customers include Lancashire NHS Trust, Honda Europe and Germany’s University of Konstanz.

The company’s BI and analytics software is highly praised by customers and analysts. Yellowfin has been recognised as the top ranked ‘Dashboard Vendor’, over the past three iterations of the Business Applications Research Center’s (BARC) The BI Survey, for ‘Cloud BI’, ‘Mobile BI’ and ‘Innovation’. BARC’s The BI Survey is the world’s largest annual survey of BI end-users.

“Yellowfin’s imaginative approach to the BI market has seen it develop distinguishing consumer-oriented features – particularly in regards to Mobile BI, Cloud BI, Collaborative BI, Data Discovery and Visualization,” said Founder and CEO of BARC, Dr Carsten Bange, who went on to offer his perspective on what makes Yellowfin different. “Often viewed as the brash new player in the BI and analytics market, its users clearly see Yellowfin as a leader in innovation. Its scalability and 100 percent Web-based architecture make implementation quick and easy, while its notable ease-of-use is capable of supporting mass enterprise-wide adoption.”

To learn more about Yellowfin’s EMEA expansion plans, UK channel program, or to arrange an interview, please contact either Charlotte Wade-Thomas or Dominique Fevry at Kwittken on 0207 401 8001.

About The BI Survey 14:
Now in its thirteenth year of publication, The BI Survey is an annual report based on the world’s largest vendor-independent survey of BI and Performance Management users. The BI Survey 14 attracted over 3000 responses. The BI Survey 14 uncovers the truth about why real-world organizations select BI products, how they use them, and with what success. It also compares the leading products on the market across a number of headline criteria, such as performance, scalability and vendor support.

The survey is published independently by the Business Applications Research Center (BARC) and, unlike many other surveys, it is not sponsored by any vendor. The questions are devised entirely by BARC’s BI analyst team. The BI Survey 14 enables the comparison of leading BI products across multiple criteria, in order to establish which tools are the best fit for particular organizations and industries. It also reveals the best practices that lead to the most successful BI projects, saving time and money in research hours and consulting fees.

About Yellowfin:
Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email to subscribe to Yellowfin’s free e-newsletter.

Lachlan James
Level 46, 360 Elizabeth Street
Melbourne 3000, Victoria, Australia
+61 (0)3 8617 4954

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