Probiotics are microorganisms, such as bacteria and yeast that benefit humans and animals by maintaining intestinal microbial balance. Probiotic ingredients stimulate natural digestive juices and enzymes in the body to ensure proper functioning of the digestive system, and can be administered through food or in the form of supplements. In addition, probiotics protect healthy organisms from harmful counterparts. Nowadays, probiotic products are employed to diagnose mental illness, and treat digestive problems and neurological disorders. Moreover, they strengthen the human immune system, protect proteins & lipids from oxidative destruction, and reduce body pathogens. Probiotic ingredients are sold in the form of capsules, tablets, powders, and gel.
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The major factor boosting the market growth is increasing consumer preference for natural products. Increasing concerns of consumers on preventive healthcare and effectiveness of probiotic bacteria on health drive the market growth. The demand of probiotics has increased due to upsurge in consumption of functional foods, which have potentially positive effects on health apart from providing basic nutrition. Apart from this, factors such as ban on the usage of antibiotics in animal feed in several European and North American countries, increasing product innovations in the form of chocolates, biscuits & others, increasing demand of probiotic based medicines due to proven positive results for reducing risk of chronic diseases such as diarrhoea & bowel diseases related to antibiotic use and rising demand for fermented food in daily diet. Additionally, increasing disposable income and improved standards of living in developing economies supplement the market growth.
Key players operating in this market include BioGaia AB, Danone, Chr. Hansen Holding A/S, Yakult Honsha Co. Ltd., Probi AB, Lifeway Foods, Inc., Nestle S.A., Ganeden, Inc., E. I. du Pont de Nemours and Company, and Protexin.
Top Factors Impacting the World Probiotics Market
Growing health concerns: At present, majority of people suffer from obesity problems, digestive problems, gastrointestinal infections, vaginal infection, and others. With this aspect in consideration, players operating in this market are in the process of developing probiotic products that help them to cure such types of diseases. The effect of growing health concern is moderate in the probiotics market, and its impact is expected to increase in the near future.
Low awareness among consumers: Currently, the awareness of probiotics products among consumers is low, but several publications, functional food fact sheets, and conferences by International Food Information Council (IFIC) are expected to create awareness regarding their benefits.
Increasing investment on R&D: Considerable increase in health concerns largely supplements the market growth in developing countries such as India and China. Nowadays, companies have established their own R&D centers to cater to the needs of the industry and thus remain competitive in the market. In the future, huge investment in R&D activities is anticipated to improve the quality of the probiotic products.
Top Winning Strategies
Product launch is the key growth strategy adopted by market players, followed by collaboration & agreement, expansion, and acquisition. Several companies have developed innovative products to enhance their product portfolio. Product launch is widely adopted by various companies to increase their market outreach and serve global customers.
The world probiotics market is segmented based on ingredient, application, function, end use, and geography. It is analyzed across four regions, namely, North America, Europe, Asia-Pacific, and LAMEA along with their prominent respective countries.
Based on end use, the market is bifurcated into human probiotics and animal probiotics. Human probiotics ingredients is the major revenue contributor in the overall probiotic market.
Probiotics are live microorganisms that, when consumed in appropriate amount, provide health benefits to humans. Human probiotics are used to treat problems of the digestive tract. In addition, they are used to treat diarrhea and cramps caused by antibiotics.
Growing health concerns and rising awareness have augmented the demand for probiotics among consumers, thus resulting in the rise of probiotics dairy and food products. Consumers opt for probiotics dairy products such as yogurt, ice cream, and cheese to take in beneficial bacteria, in addition to available medical health supplements. Probiotic yogurt is the most common probiotic product preferred by consumers.
Probiotic foods such as yogurt and kefirs consist of probiotic bacteria, either in powdered or liquid form. Yeast probiotics are used for therapeutic purposes also. The bacteria segment accounted for maximum revenue share in 2014, and is anticipated to consolidate its position during the forecast period, owing to its health benefits such as improved lactose digestion, prevention of urogenital infections, and treatment of allergies. Ice creams with probiotics are also being launched as they are considered beneficial for oral health.
Chapter: 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
Chapter: 2 EXECUTIVE SUMMARY
2.1 CXO perspective
Chapter: 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key findings
3.2.1 Top impacting factors
3.2.2 Top winning strategies
3.2.3 Top investment pockets
3.3 Porter’s Five forces analysis
3.3.1 Growing number of market players results in moderate bargaining power of buyers
3.3.2 Limited number of quality raw material suppliers increases the bargaining power of suppliers
3.3.3 Well established industry giants and huge investment limits the emergence of new entrants
3.3.4 Lack of viable substitute leads to low threat of substitutes
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