Club store packaging plays an important role in consumer shopping experience in a warehouse club store, which is a type of retail store dealing with variety of merchandise brought in large or wholesale quantities. Club store packaging involves merchandise in a warehouse club store being stacked on pallets to attract the attention of the consumers.
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Club store packaging is different than packaging for other retail formats like grocery stores or super markets. This is because warehouse club stores have evolved in the use of 80/20 rule. While 20 % of products in retail stores account for 80 % of its revenue, warehouse club stores stock only 20 % of these products.
Customers at a warehouse club store generally pay membership fees in order to shop at the store. As warehouse club stores are exclusive to its members, offering an enticing shopping experience differentiates warehouse clubs from other retail formats.