In todays day and age business owners are learning that, when dealing with customers and potential clients, a company website as well as a mobile platform are key to the success of their business. Customers today expect a professional business to have both mobile and desktop websites, or at least a traditional website on the Internet if nothing else. Having to guess what information is available on a business is simply not a luxury available for a company anymore, even for Los Angeles businesses.
There are many companies that can establish simple websites however, a simple Internet presence isn’t enough either.
Customers expect businesses to be available on mobile platforms. When a customer is on the go and looking for services or products the relevant companies appear based on product or service name as well as location. A Los Angeles company that doesn’t use the right service among web design companies could easily find its new web efforts washed up and unable to reach customers where and how they search for help.
A good approach for any business is to first plan out an Internet strategy or to have a business plan. This includes detailing why an Internet presence is needed, what it will say or communicate to consumers and customers, and which tools will be used to make this effort happen. Additionally, the plan should also point out what resources will be committed to support the project. Good web design companies often start with this step first before trying to dive into coding for a customer. If a company doesn’t know how to start an Internet business plan, we can help.
With a plan in hand, the website design produced by any web design company, either as a traditional platform and/or a mobile platform, should include enough information to answer the following in 15 seconds of reading:
– The name and contact information for the company.
– What the company sells.
– How close it is geographically and how to get their (particularly important for mobile users).
– How many customers are happy with the business (links to customer referral sites can be helpful but a business has less control on what appears).
Remaining content should help build the brand name of the business among consumers as well as feedback and community interaction. All three go a long ways towards improving and enhancing the marketing results of the business. Regardless of where a company is located, in Los Angeles or elsewhere, these marketing steps matter.
About: SCV HomeTown Web is a custom design and development firm located in the Los Angeles County area. They offer services as such to their clients and alike.
Joshua Maddux, Owner
SCV HomeTown Web
Los Angeles, CA