| Medical Alliance Services & nFinity Medical Consulting Partner to Offer Turn-Key Program for Office- (2010-02-09 02:51:38) |
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Medical Alliance Services, a U.S. medical technology distribution and services company distributing Custom Acoustic Liposuction, and nFinity Medical Consulting, specializing in medical practice profit
Keyword : CAL, Custom Acoustic Liposuction, liposuction, Medical Alliance Services, nFinity Medical Consulting
Industry : Healthcare
Release By : Paul Herchman,
Email ID : pherchman@medicalallianceservices.com
Dallas, TX, February 09, 2010 -- Medical Alliance Services, a U.S. medical technology distribution and services company distributing Custom Acoustic Liposuction, and nFinity Medical Consulting, specializing in medical practice profit improvement, have announced a new partnership to help physicians successfully expand or integrate tumescent based liposuction procedures into their office setting. “The goal is to offer a turn-key solution which will assist physicians to safely, effectively and efficiently shift liposuction procedures from surgery center environments into the physician office-based setting”, said Paul Herchman, CEO of Medical Alliance Services. Bruce Vermeulen, CEO of nFinity Medical Consulting, said: “Over the past 12 months, we have been engaged by leading plastic surgery practices to help identify relevant high revenue elective procedures to maximize the use of the surgeons’ time and the profitability and long-term value of their practices. Our engagement has been to work with these physicians to develop a business strategy and implementation plan for their practices to be relevant in the marketplace in the future with medical, procedural and patient safety being the primary and overriding focus.”
A. Jay Burns, M.D., an assistant professor of plastic surgery at the University of Texas Southwestern Medical School and a partner of the Dallas Plastic Surgery Institute, said: “Over the past decade, one of the common occurrences in healthcare has been the shifting of surgical procedures to more cost effective environments. Plastic surgeons have seen liposuction shift first from the hospital setting into AAAHC physician owned surgery centers and now we are seeing many liposuction procedures shift to the outpatient setting.” According to the American Society of Plastic Surgeons, plastic surgeons performed 301,138 liposuction procedures in 2007 and only 245,138 in 2008. Historically, liposuction has been in the domain of plastic surgeons, whose primary tools consisted of traditional surgical techniques. However, industry experts point out that for the last few years, many major medical device manufacturers had significant revenues associated with the sale of office-based liposuction systems to non plastic surgeons. These non plastic surgeon physicians have driven the shift of liposuction to the office and have successfully gained market share by utilizing the latest minimally invasive tumescent based technologies.
Dr. Burns goes on to say, "I believe that Plastic Surgeons will need to offer a continuum of body contouring options in various settings to meet the increasing fat reduction and skin tightening demands of patients. This will include traditional operative procedures in the operating room, minimally invasive outpatient procedures, and the already emerging technologies which will offer safe and effective non-invasive treatments. The challenge for all physicians is proper patient selection. While patients are demanding minimal downtime and restriction of post operative activities, we as medical professionals need to strike the optimal balance of patient safety, clinical efficacy and these patient demands. Many patients seeking office-based liposuction and even non surgical procedures are simply not good candidates and should be guided toward more traditional liposuction. The statistics show more and more patients are having tumescent based liposuction procedures in the office and recent advancements in technology are focused on less physical patient trauma, therefore reducing anesthesia requirements and post surgical recovery. As plastic surgeons, we have a choice to let those less qualified do the procedures, or to take outpatient liposuction to a level that will ensure patient safety and create quality that is not currently offered. We can lead the way in defining who is a candidate, what the optimal environment for safety is and what equipment is optimal to expedite such outpatient procedures.”
Richard Y. Ha M.D., board certified plastic surgeon at the Dallas Plastic Surgery Institute., said, “We are utilizing the Custom Acoustic Liposuction system for our outpatient or ‘awake’ surgeries as it offers several tangible benefits to our patients. The 3-D nutational infrasonic vibration mitigates much of any discomfort experienced during the procedure. I believe that the art of a successful office-based procedure is to overcome patient discomfort as much as possible, minimize post surgery downtime and achieve a realistic clinical result in terms of fat reduction and skin tightening and we choose the technologies to work with accordingly.”
Paul Hechman, CEO of Medical Alliance Services said, “I have been involved in surgical procedures moving to the lowest cost setting for 20 years and liposuction is proving to be one of the next procedures which will shift to the office setting. It is our objective to offer physicians a safe, reliable turnkey program to meet their need to establish an office-based liposuction program.” From 1989 until 2001, Paul Herchman was CEO of Medical Alliance, Inc. (MAI). MAI enabled approximately 5,500 physicians including Plastic Surgeons, Dermatologists, Obstetrics Gynecologists, Gynecologists, Urologists and Podiatrists, to perform well over 300,000 procedures in their offices by providing access to the latest technology on an as needed basis. MAI had a successful 12 year track record of quality and cost-effectiveness as the nation’s only national office-based mobile technology provider.
About A. Jay Burns, M.D.:
Dr. Burns, who was born in Garland, Texas in 1955, studied for his Baccalaureate at Baylor University in Waco, Texas and graduated Magna Cum Laude, in 1977. He was voted "Outstanding Senior Man" in 1977 and "Outstanding Young Alumnus" in 1994. He received his Doctor of Medicine Degree at the University of Texas Southwestern Medical School in Dallas, Texas, and served his Internship for General Surgery at the University of Utah School of Medicine in Salt Lake City, Utah, from 1981 - 1982 under Frank Moody, M.D. Dr. Burns served his residency in General Surgery at the University of Utah School of Medicine in Salt Lake City, Utah, from 1982 - 1986 under William Gay, Jr., M.D. and his residency in Plastic Surgery from 1986 - 1988 at the University of Texas Southwestern Medical School in Dallas, TX.
Dr. Burns is Board Certified by the American Board of Surgery (expired) and the American Board of Plastic Surgeons, Inc. and has a teaching appointment at the University of Texas Southwestern Medical Center of Dallas where he has served as an assistant professor since July of 1988. He also received a Fellowship (Vascular Anomalies) from July 1988 - October 1988 at Boston Children's Hospital in Boston, Massachusetts. Dr. Burns served as president of the American Society for Laser Medicine and Surgery from April 2006-2007. The Society has over 3,000 members representing more than 45 specialties and is a valuable resource for laser research, safety, education, and clinical knowledge.
About Richard Y. Ha, M.D.:
As a partner of the internationally acclaimed Dallas Plastic Surgery Institute, Dr. Richard Ha specializes in cosmetic surgery and performs a variety of procedures including face/neck lifts, eyelid lifts, rhinoplasty, brow lifts, breast augmentations and lifts, liposuction, tummy tucks, body/thigh lifts, arm lifts, quick recovery laser resurfacing, Botox™, and fillers. He also performs a wide range of reconstructive procedures including cleft lip and palate, and facial reanimation surgery.
Dr. Ha graduated from the Indiana University School of Medicine and completed his Internship, Residency and Fellowship at the University of Texas Southwestern Medical Center. He is certified by the American Board of Plastic Surgery and is a clinical instructor at the University of Texas Southwestern Department of Plastic Surgery. Dr. Ha is also a member of the American Society of Plastic Surgeons and the American Society for Aesthetic Plastic Surgery.
About Custom Acoustic Liposuction:
Custom Acoustic Liposuction (CAL) is the newest form of Liposuction offered in the United States. It was first introduced in Belgium by a physician who performed several Liposuction procedures per day. Liposuction procedures require a good amount of physical exertion on the part of the physician performing the procedure so CAL was developed with an objective of increasing the physician’s performance while decreasing the physician’s effort. CAL has been used in thousands of procedures and presented at more than 100 scientific sessions world-wide. The CAL System offers all of the benefits of current Liposuction technology without most of the inherent risks. CAL is FDA cleared for the removal of soft tissue and fluid from the body during general surgical procedures including suction lipoplasty for aesthetic body contouring and is distributed in the United States by Medical Alliance Services, www.cal-now.com . (866) 981-5017.
About nFinity Medical Consulting:
Bruce Vermeulen leads nFinity Medical Consulting, which specializes in the development of profit improvement and turnaround programs for physician practices. He has had extensive experience in the aesthetic medical industry as an investor, manager, financier and consultant. He has been directly and indirectly involved in over 350 medical spa installations in the U.S. and is an expert in the understanding of the economics and key business drivers of an aesthetic medical business.
Mr. Vermeulen previously provided investment banking services exclusively to a wide range of small to medium sized companies in the United States for over 9 years and has a long and successful history of raising capital from major financial institutions and fund managers both internationally and in the United States. He has participated in several major takeovers, takeover bids, group re-organizations and acquisitions, and has very effectively transformed his investment banking, financial, public accounting and broad business experience into a specialization in the aesthetic medical industry.
Mr. Vermeulen is insistent that prospective participants should do a thorough feasibility study before venturing into an aesthetic medical business and that a comprehensive, executable plan be in place to mitigate the inherent risks in such a venture. Because of his intimate knowledge of the industry, Mr. Vermeulen specializes in contingent based profit improvement and turnaround opportunities. www.nfinitymedical.com
About Medical Alliance Services:
Medical Alliance Services was founded by its CEO Paul Herchman, an aesthetic industry veteran. Since 1989, the executives at Medical Alliance Services have proven themselves as market leaders by identifying market opportunities, addressing the relative key strategic issues and developing effective specific tactics to take advantage of the changing marketplace needs and dynamics. During his career, Paul Herchman started two medical device sales and marketing companies, both of which appeared in INC Magazine’s Fastest Growing Private Companies. One of those companies, formed in 1995 underwent its Initial Public Offering (IPO) in 1996 and was then sold in 2000 to an international pharmaceutical company. Throughout his career, Mr. Herchman also served on various aesthetic industry boards including the American Society for Lasers in Surgery and Medicine. Medical Alliance Services is based in Dallas, Texas with business development representatives nationwide. For more information please call (866) 981-5017. www.medicalallianceservices.com
Press Contact:
Paul Herchman, CEO
Medical Alliance Services
401 N. Carroll
Southlake, Texas 76092
214-766-1718
pherchman@medicalallianceservices.com
http://cal-now.com
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