New product to enhance respondent engagement is based on client feedback and primary research.
Stamford, CT, April 18, 2015 — FocusVision, a comprehensive technology company for quantitative and qualitative research, announced today the release of its new Discussion Engine for its Revelation qualitative mobile and web platform. The new Discussion Engine will enhance overall engagement of research participants.
“We totally rethought the bulletin board paradigm for both participants and researchers. We leveraged the best of social media interactions to drive participant engagement, and with better engagement comes better insights,” said Steve August, Chief Innovation Officer for FocusVision. “The development of this new engine is based on direct client feedback, and our own research and vision for the interactive qualitative space. The result is an experience that will deliver more depth and insights for our users.”
FocusVision’s Revelation is the online market research solution for mobile diaries, bulletin boards and insight communities. At its core is a unique activity engine that brings consumer experiences to life using the engagement of a social media app. The new Discussion Engine features:
-Ability to pin group probes and announcements which allow moderators to communicate easily with all participants
-Image posting capabilities to enable visual sharing activities among participants
-Socially driven design that encourages quick interactions
-Enhanced, drill-down reporting, discussion tracking and participation management capabilities
-Ability to easily conduct backroom team discussions
-Multiple language translation
Revelation’s new Discussion Engine is one more way that FocusVision continues to push digital qualitative research forward.
FocusVision offers customers single point access to a powerful suite of technology applications for conducting efficient, effective and seamless market research projects. The full solution set includes video-streaming of live focus groups, webcam interviews (Intervu), mobile ethnography (HomeVu), asynchronous bulletin-board and community software (Revelation), cross-platform survey programming and software (Decipher), as well as the ResearchReporter project archiving and reporting platform.
FocusVision is the leading global provider of qualitative and quantitative technology solutions to the market research industry, providing an online survey platform, research facility video streaming, webcam focus groups, ethnography streaming and mobile device usability studies. Our services allow research professionals to engage with respondents in any place, at any time. FocusVision has more than 300 employees and offices in the US, the UK, Bulgaria, Brazil, Australia and Singapore. www.focusvision.com.