Move adds powerful quantitative research technology to FocusVision’s market-leading qualitative product offerings.
Fresno, CA, January 16, 2015 — FocusVision announced today that it has acquired quantitative market research technology and services firm, Decipher. Decipher is best known for its powerful survey programming and reporting platform, which will now become part of the FocusVision family of products. This marks the first time in the market research industry that one company offers comprehensive qualitative and quantitative technology solutions under one roof.
“We are delighted that Decipher is now part of the FocusVision family,” said Eric Grosgogeat, President & CEO of FocusVision. “Before making this acquisition, we evaluated many different quantitative research services and software providers and ultimately partnered with the Decipher team because of its widely respected technology platform which emphasizes a mobile-first, cross platform approach to data collection and their strong commitment to customer support. Going forward, the combined company will provide our global customers with the most comprehensive technology solutions to gain better insights in less time.”
Clients of FocusVision will now have access to Decipher’s survey and reporting software platform that features an easy-to-navigate, user-friendly interface and a whole suite of custom survey tools for authoring and deploying professional online surveys. Decipher’s proprietary technology provides advanced features like integrated digital fingerprinting, quality control review tools, email campaign management, mobile field reporting, interactive reporting dashboards and more.
Jamin Brazil, Decipher’s co-founder, who will remain as CEO of Decipher said, “Our philosophy at Decipher has always been to align and partner with the most innovative game changers in the market research industry while striving to deliver technology that speaks to the future of our industry. This acquisition supports these goals. By combining our quantitative platform capabilities with FocusVision’s qualitative technology solutions we have the most complete offering in the industry today. This move is a win for all of our clients and for the industry as a whole.”
Jayme Plunkett, Decipher’s co-founder, who will take the role of Chief Product Officer for the combined entity said, “The opportunity to merge the leading technology solutions of Decipher alongside FocusVision and Revelation will allow customers to gain insights through their research in new and unique ways – and to do more efficient and thorough research while saving time and money.”
The transition for clients of Decipher will be seamless, and each will retain full access to their research portal, tools and reports.
The combined entity, together with FocusVision’s recent acquisition of Revelation, will offer customers single point access to a powerful suite of technology applications for conducting efficient, effective and seamless market research projects. The full solution set includes video-streaming of live focus groups, webcam interviews (Intervu), mobile ethnography (HomeVu), asynchronous bulletin-board and community software (Revelation), cross-platform survey programming and software (Decipher), as well as project archiving and reporting tools (ResearchHub).
A marketing research services provider based in Fresno, California, Decipher specializes in cross platform survey programming, software licensing, sampling, data collection and data reporting and visualization. Utilizing its robust market research survey and reporting platform, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights. Decipher operates in the United Kingdom under the name Decrypt. www.decipherinc.com @deciphertweets
FocusVision is the leading global provider of technology solutions to the qualitative market research industry, providing research facility video streaming, webcam focus groups, ethnography streaming and mobile device usability studies. Our services allow research professionals to engage with respondents in any place, at any time. FocusVision has 120 employees and offices in the US, the UK, Bulgaria and Singapore. www.focusvision.com