Transparency Market Research, in a report, titled “Diapers Market – Global Industry Analysis, Market Size, Share, Growth and Forecast 2011-2017,” examines the numerous facets of the global diapers market. The factors driving and restricting the growth of the diapers market have been clearly identified and evaluated in this 84-page research publication available on the company website. The report indicates that by 2017, the value of the global diapers market will reach US$63.2 bn.
According to the report, the diapers market is fueled by a number of factors, including increased income, the rise in geriatric population, the rapid pace of urbanization, the increase in employment rate among women, and lower infant mortality rate. In contrast, declining birth rates in developed markets and various environmental concerns related to the disposal of diapers are some of the impediments to the diapers market.
The diapers market has been studied on three fronts: Product, demography, and geography.
On the basis of product type, the diapers market has been categorized into disposable diapers, training nappies, cloth diapers, and swim pants. The disposable diapers market has been further broken down into super-absorbent diapers, biodegradable diapers, ultra-absorbent diapers, and regular diapers. Cloth diapers are available in various types as well such as pre-fold, flat, fitted, all-in-one, and others. The market for cloth and disposable diapers has witnessed the maximum growth over the years owing to increased demand for the same. However, in recent years, the demand for disposable diapers has surpassed that of cloth diapers.
By demography, the market has been studied on the basis of age and gender. By age, the diapers market comprises adult diapers and baby diapers. While baby diapers hold the largest share in the overall diapers market, there is immense potential for the adult diapers market owing to increased prevalence of various medical conditions.
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The global market for diapers has been geographically segmented into Europe, North America, Latin America, and Asia Pacific. Europe presently holds the largest share in the overall diapers market and is likely to retain its lead throughout the forecast period. North America is next in line in terms of market size. Although Western Europe and North America are presently the largest diapers markets, both the regions have been facing severe saturation and maturation, thereby resulting in a rather gradual growth rate in the coming years. The Latin America adult diapers market is anticipated to expand at the highest CAGR from 2011 to 2017. The region presently holds the largest share in the global adult diapers market and is predicted to retain its dominance throughout the forecast period.
The report sheds light on the impact of the power of buyers and suppliers, the threat of new entrants and substitutes, and the degree of competition in the global diapers market with the help of the Porter’s Five Forces analysis model.
The evaluation of the competitive landscape of the global diapers market makes for an interesting read, giving clients an in-depth overview of the various players operating at various levels. The strengths, weaknesses, opportunities, and threats of the leading companies have been thoroughly assessed and their product portfolio, recent events, business strategies, and financial performance have been carefully analyzed. Kimberly Clark, SCA Hygiene Products, Unicharm, Procter & Gamble, Hengan, and Kao Corporation are some of the prominent players profiled in the global diapers market research report.