Albany, New York, January 19, 2017: Sports nutrition has recently emerged as a recognized specialty area within the field of nutrition. A new report highlighting the facts and figures that are driving the market growth is recently added to the huge portfolio of Market Research Hub (MRH) research offerings. It is entitled as “Global Sports Nutrition Market: Industry Analysis & Outlook (2017-2021)” and provides an in-depth analysis by covering the key regions such as North America, EMEA and APAC. According to the study, global sports nutrition market holds massive potential with rapid innovations and increasing health consciousness among people.
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Initially, the report discusses the market overview of sports nutrition by defining nutritional supplements, their importance and categorizing sport nutrition products. They are specially made products that help a consumer to enhance performance, health and energy and build muscles. Sports nutrition products are classified under protein and non-protein products. Sports nutrition products refer to energy bars and drinks, ready-to-drink (RTD) products, protein bars and dietary supplements. In recent years, sports nutrition products have gained popularity among various groups of consumers. The rising focus on active lifestyles and a balance between health, exercise and diet have largely driven the sports nutrition market.
Furthermore, the report sheds lights on the trends and development in the global sports nutrition market. It includes:
- Product innovation
- Nutrition awareness
- Recent On-the-Go trend
- Entry of new users
- Greater endurance by athletes
Moreover, the research also states that a number of health clubs and fitness centers, high penetration of gym club memberships and rise in per person consumption on sports nutrition have witnessed a steady increase in recent years across the globe. Currently, in terms of geography, North America is the largest sports nutrition market globally and will also remain dominant during the forecast period of 2017 to 2021. It has the most advanced fitness market, which grows the demand for more varied sports nutrition products. On the other hand, the market growth will be hindered by fake product availability at large, tightening rules and spread of negative press, as per the research study.
Additionally, escalation of e-commerce which has increased the online penetration of sports nutrition products worldwide is also playing an important role in the market growth. Other factors which contribute to the growth of the market include accelerating obese population, the rise in urban population and middle-class population along with increasing younger population, who are more actively involved in sports & fitness.
The report profiles some of the top players in the global market, such as Hormel Foods Corp, GNC holdings Inc, Post Holdings Inc. and Glanbia PLC.
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