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GOTSA Partners with Business Intelligence Vendor Yellowfin

GOTSA Partners with Business Intelligence Vendor Yellowfin

Group de Outsourcing Technologic (GOTSA), a Business Intelligence (BI) consulting company with a presence in Mexico and Colombia, has signed a reseller agreement with global BI and analytics software vendor, Yellowfin.

Melbourne, Victoria, Australia, February 05, 2015 — The Yellowfin – GOTSA partnership was launched at an official Yellowfin event, hosted by GOTSA, at the Marriott Hotel in Mexico City. The launch discussed emerging BI technologies, market trends, and showcased Yellowfin to over 100 attendees from the telecommunications, retail, finance, insurance, transportation, healthcare, education and oil industries.

“The general consensus was that everyone seeing Yellowfin for the first time was very impressed,” said GOTSA CEO, Alejandro Mendoza. “The event resulted in GOTSA’s first three customer deals.”

GOTSA’s first direct Yellowfin clients include insurance company Ana Seguros, Pharmaceuticals manufacturer Licon Pharma, and retail outlet Ferretera Cravioto.

“Yellowfin’s Mobile BI capabilities are particularly impressive, enabling anyone to access intuitive data visualizations anywhere, anytime and on any platform or device,” said Ana Seguros CIO, Juan Jesus Pineda.

Mendoza said GOTSA decided to partner with Yellowfin as a result of customers wanting a more interactive and engaging experience with their data.

“Yellowfin is highly innovative, with 10 years in the market, and great reviews from leading BI analysts, such as Gartner, BARC [Business Applications Research Center] and Dresner Advisory Services,” said Mendoza.  In addition, according to Mendoza,“Yellowfin’s unique Collaborative BI capabilities also allow non-technological users to easily interact, analyze, collaborate and share data-based insights.”

Mendoza said that Yellowfin’s sophisticated Location Intelligence capabilities – the ability to join traditional business data with location-relevant information in map-based visualizations – were another deciding factor in the partnership agreement.

“With Yellowfin’s Location Intelligence, we were able to map critical metrics, such as sales levels or number of clients by regions, and demonstrate to our prospects how they can use this valuable information to help generate expansion strategies,” said Mendoza.

Yellowfin General Manager of Asia and Latin America, Simone Clancy, said GOTSA’s proactive approach would help expand Yellowfin’s presence throughout the Mexican BI market.

“GOTSA have certainly hit the ground running with this event and have had great results in the first month of our partnership,” said Clancy. “We are looking forward to their continued success and supporting the growth of their BI business in Mexico.”

About Yellowfin:
Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

About GOTSA:
GOTSA is a Business Intelligence (BI) consultancy company with over 10 years of experience in various industries throughout Mexico and Colombia. For more information, visit

For further media information, interviews, images or product demonstration, please contact:
Alejandro Mendoza, GOTSA CEO, on +52 55 155064965 or
Lachlan James, Yellowfin Communications Manager, on +61 (0)3 8617 4954, +61 (0)431 835 658 or

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email to subscribe to Yellowfin’s free e-newsletter.

Lachlan James
Level 46, 360 Elizabeth Street
Melbourne, Victoria, 3000
+61 (0)3 8617 4954

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