Hand sanitizers are nowadays used as an alternative to washing hands using soap and water. Hand sanitizers are highly recommended because of their effectiveness in killing germs and microorganisms. The active component in the hand sanitizers is alcohol. The alcohol based sanitizers account to the largest market share in the global hand sanitizers market. But because of the high alcohol content these hand rubs are placed in the flammable liquid categories which in turn questions the safety and effectiveness. The hand sanitizers find extensive use in the hospitals and food service providers where the hand hygiene is of high importance. The hand sanitizer market is expected to witness double digit growth in the forecast period.
Hand sanitizer market: Drivers and restraints
The hand sanitizers market is expected to be driven by the introduction of the new skin safe and sustainable products. The increasing awareness among the consumers about the significance of hand hygiene for the prevention from contagious diseases through promotional campaigns and the media coverage is anticipated to fuel the hand sanitizer market. The innovations in the hand sanitizers such as new formulations with the fragrances is proving to be a new trend in the global hand sanitizer market. The changing lifestyle of the people with embracement of westernization in the habits is expected to be a major reason for the rise in the hand sanitizer market in the developing countries. But the health risks associated with the hand sanitizers due to their chemical ingredients is expected to restrain the hand sanitizer market.
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Hand sanitizer market: Segmentation
The hand sanitizer market can be segmented based on product types as:
- Foam hand sanitizer
- Gel hand sanitizer
- Sanitizing hand wipes
- Liquid hand sanitizer
- Spray hand sanitizer
The hand sanitizer market can be segmented based on sales channel as:
- Drug stores
- Online sales
- Grocery stores
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The hand sanitizer market can be segmented based on end use as:
- Corporate segments
- Household purpose
- Others (hotels, shopping plaza, etc.)
The use of hand sanitizers in hospitals accounts for the largest share in the global hand sanitizers market. Hand sanitizers are used by physicians, patients and also the staff and visitors to prevent the spreading of contagious diseases.
Hand sanitizer market: Region wise outlook
The global hand sanitizer market can be broadly classified based on geography into seven key segments as North America, Latin America, Western Europe, Eastern Europe, Asia – Pacific, Japan, Middle – East and Africa. Out of all these segments, North America has the highest market share followed by Europe. Asia pacific is expected to witness rapid growth in the hand sanitizer market because of the rising awareness about the hand hygiene. The dominant players in the hand sanitizer market are focussing on the expansion of their capacity in developing countries, hence adding on to growth in hand sanitizer market.
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Hand sanitizer market: Key market players
Some of the key players identified in the hand sanitizer market are:
- The Procter and Gamble Company
- Gojo industry Inc.
- Reckitt benckiser group Plc.
- Best sanitizers Inc.
- The Himalaya drug company
- Henkel corporation
- Kutol products company
- Linkwell corporation
- Vi-Jon Laboratories, Inc.