Healthcare mobile computing involves use of mobile devices and enterprise platforms to communicate and efficiently manage exchange of medical data among several end users. The use of mobile computing and applications can help make this changeover across healthcare amenities, resulting in fewer hospitals readmissions and augmented patient’s outcomes. Mobile computers enable healthcare service providers to have access to patient information on-demand and at any location within the facility, ensuring the highest quality care possible at cost effective price. Currently, the healthcare industry is witnessing use of point-of-care computing solutions including laptops, smartphones, tablets, handheld scanners, RFID readers, and mobile carts owing mainly to affordability, ease in accessibility, and timely medical assistance provided by these devices.
Global Market of Healthcare Mobile Computers: Drivers and Restraint
The market of healthcare mobile computers is expected to observe hefty growth during the forecast period due to various factors such as: increase in adoption rate of mobile computers such as smartphones and tablets in healthcare units, better cost efficiency of mobile computing solutions, rising focus towards patient-centric applications, rapid rise in penetration of wireless networks such as 3G & 4G, shortage of nursing staff and doctors promoting the adoption of mobile computing solutions.
In addition to that, mobile computers are resolving most of the major challenges confronted by the healthcare industry including rising costs & error rates, decreasing profitability, fast-changing regulatory environment and demand for quality healthcare, by making healthcare organizations more responsive to the market demand.
Data security issues, lack of standard communication protocols and reimbursement policies, short battery life of mobile computers are few constraint which are expected to hamper the growth of market in the near future.
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Global Market of Healthcare Mobile Computers: Segmentation
Segmentation on basis of product & services type:
On the basis of type of product and services, the global market of healthcare mobile computers is segmented as mobile devices, mobile software applications, and enterprise platforms. The mobile devices market covers mobile computers (tablets and smartphones) and handheld scanners (RFID scanners and barcode scanners).
On the basis of software applications, the market is classified as patient care management (patient monitoring, case management, medication administration, dietary and nutrition), operations management (admissions/discharge, revenue management/billing, claims processing), and staff management (scheduling and time & attendance management).
Various end-users of the market include payers (insurance carriers, other third-party payers, or health plan sponsors like employers or unions), providers (hospitals, laboratories and others), and patients.
Segmentation on basis of regions:
Global market of healthcare mobile computers is sub-segmented into 7 key regions- North America, Latin America, East Europe, West Europe, Asia-Pacific excluding Japan, Japan and Middle East & Africa.
Global Market of Healthcare Mobile Computers: Region wise outlook
Presently, North America and Europe are one of the major regions witnessing the adoption of the healthcare mobile computers. The primary factors attributing to the market growth in these regions are; high dissemination of mobile devices, development and adoption of pioneering technologies, and the presence of major companies in this region, which improves consumer approachability to mobile computers.
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However, the future growth of the global market of healthcare mobile computers will be driven by the Asia-Pacific and Latin America mainly due to the upsurge in number of healthcare organizations such as hospitals, nursing homes, clinics and other ambulatory care services. Additionally, increasing frequency of chronic diseases and disorders which demands continuous patient monitoring is also one of the key factors expected to strengthen the growth of mobile devices in this region. Growth in these regions is expected to be centred on developing economies such as India, China, Singapore, South Korea, UAE, Brazil, Argentina, and Mexico. This is due to the fact that these economies facilitate modified guidelines and are continuously monitoring the implementation of procedures and policies to promote commercialization and innovations in order to attract global investors.
Japan is also one of the significant region witnessing adoption of healthcare mobile computers. The growth is mainly driven by rising geriatric population, leading to susceptibility to chronic diseases and penetration of mobile computers such as smartphones and tablets in the country.
Global Market of Healthcare Mobile Computers: Key Players
Some of the prominent players in the healthcare mobile computers market include Cisco Systems Inc. (US), Oracle Corporation (US), AT&T Inc. (US), Zebra Technologies Corporation (US), Airstrip Technologies, Inc. (US), Cerner Corporation (US), McKesson Corporation (US), Omron Corporation (Japan), SAP SE (Germany), and Philips Healthcare (Netherlands). Other key players include Microsoft Inc. (US), Apple Inc. (US), Hewlett-Packard (HP) Inc. (US), Qualcomm Inc. (US), IBM Corporation (US), and Verizon Communications, Inc. (US).
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Decreasing price of electronic components have observed entry of many players in this market. Regional players are becoming a major threat and are further propelling the competition among existing leaders. In order to maintain their market share, leading players are involved in upgrading their existing products and services. Innovation as a key solution to obtain competitive edge is anticipated to drive innovation in the market, which in turn would help healthcare industry to overcome the challenges associated with mobile computing solutions.