10, September 2015: We live in a social world which impacts the major technological and economic shifts that define innovation and success today. The healthcare industry is no different and leads in the always-on, hyperconnected era, which requires much more than collecting ‘likes’ and followers on social media. Today’s successful healthcare organisations harness the power of digital communications to generate real business value: deeper patient engagement, optimum reputation, transparency and proximity, visibility and positioning in the field, and as a result, retention of existing patients as well as attracting many new ones.
Achieving success in healthcare requires harnessing data and incorporating new technologies into everyday practices, as well as creating enduring relationships between patients and doctors based on proximity, transparency, and information. Enormous advances and opportunities await doctors’ practices that integrate with Internet technologies and innovations. This new era is redefining medical practices and is rapidly changing the very nature of healthcare systems, causing doctors to reassess how best to serve patients.
Medical organisations need to be aware that consumer expectations are shifting towards transparency, real-time communication, and more personalised touchpoints. Healthcare organisations need to be agile, responsive, and inviting to their customers to shape their brand with them.
By using data in the right way, new opportunities are open for optimal patient experience, enabling rapid, informed, and confident decisions and actions. To perform better in healthcare, doctors and medical organisations face some fundamental needs:
Turn data into insights
Doctors and medical organisations are overwhelmed with data. To be successful, doctors and organisations need to turn this data into valuable insights about patients and treatments.
Connect with patients
Doctors that embrace the power of social technologies will unleash the innovation, proximity, and transparency which will lead them to success in their practices.
Patients are more and more demanding today. Empowered by technology, transparency, and abundant information, they want to engage with doctors on their own terms – when they want and how they want. To engage and retain these patients, doctors need a whole new integrated approach, leaving no room for business as usual.
Manage risk, security, and compliance
Even the best healthcare has risks: security, operational, accusations, disrepute, market risks . . . to name a few. With the right process and system improvements, healthcare organisations should identify, assess, and monitor these risks to mitigate and prevent them.
Integrated solutions pave the way
While many doctors’ practices share similarities, these similarities are mostly superficial. To achieve the most from an information technology system, doctors need a solution tailored to their objectives and needs. Integrating solutions into a single system provides the most power, the least pain, and the best outcomes.
And remember, regardless of the knowledge we may have of health, medicine, and technology, if it doesn’t fit into the patient’s world, it will never be effective. It’s patients who create value for your business.
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