A market research report recently added to the portfolio of MarketResearchReports.biz presents a detailed overview of the global market for mobile money. The report states that investment in mobile money across globe is expected to rise by 23.1% over the next two years.
Even as concerns regarding security breaches, intrusion of privacy and frauds continue to scar the image of online bill payments and transactions, the use of mobile money by merchants and companies has increased substantially in the past few years. The primary factors that have driven this trend is the increased penetration of internet and smartphones worldwide and the rising preference for cashless transactions. These trends are discussed in detail in the report, titled “Mobile Money: Emerging Trends, Growth Drivers and Future Outlook 2016-2017.”
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The report presents a thorough analytical overview of the major drivers, restraints, and trends that are likely to influence the global market for mobile money over the report’s forecast period. The report also highlights investment projections on the global front over the report’s forecast period and growth outlook of the market from a regional perspective.
The report examines the status of mobile money product adoption in the global market and examines the key mobile money products offered by major vendors operating in the market. An overview of the projected change in expenditure on mobile money products by key end-use segments of the global mobile money market has also been included in the report.
The global mobile money market has been segmented in terms of geography into North America, Latin America, Middle East/Africa, Europe, and Asia. Growth prospects of the mobile money market across these regions over the period between 2016 and 2017 have been examined in the report.
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The report states that the regional markets of Asia and Africa will offer significant growth prospects for the mobile money market over the report’s forecast period owing to rapid technological innovations and rising competition in the mobile money space in the regions.
As the report includes a detailed overview of the trends and drivers that are projected to have the most significant impact on the overall development of the global mobile money market, it makes for a guide that can help mobile money companies in realigning business strategies to be successful in the market.
The data pertaining to regional growth prospects in the report can be utilized for adjusting business expansion plans that best suit the preferences of consumers in the specific regional territories. The report, with the wide-ranging and detailed market data in it, also helps companies overcome several other obstacles that can inhibit the growth prospects of the market over the report’s forecast period.