Virtual Incentives, a pioneer in the incentives solutions space, has hired Michelle Andre as its new vice president of marketing.
Fishkill, NY, November 03, 2015 — Virtual Incentives, a pioneer in the incentives solutions space, has hired Michelle Andre as its new vice president of marketing. Andre will be based in the company’s new west coast office in Oregon and will be responsible for developing and executing strategic marketing communications programs for the company. Andre is currently a finalist for an International Stevie Award for Women in Business, which will be announced in a ceremony in New York City next month.
As vice president of marketing, Andre work closely with the company’s management team to ensure that marketing goals align with organizational objectives. She will create and execute an integrated marketing strategy that will drive effective communications to company customers across all outreach platforms. This is a newly formed position for Virtual Incentives, which has offices around the country, including New York and Atlanta, Georgia.
Jonathan Price, CEO for the company, said, “Michelle has strong experience in all levels of strategic communications and marketing, and we’re excited for her to get started on developing a comprehensive, measureable action plan for us as we continue to grow. Her experience in the market research space will definitely benefit us in that segment of our business.”
Previously, Andre headed up marketing at global market research technology company, FocusVision. She has held executive and management level marketing positions in a variety of industries, with experience both on the corporate and agency sides primarily in San Francisco. She holds a master’s degree in integrated marketing communications from Golden Gate University and bachelors of arts in communications and in art from Santa Clara University. She also has an advanced certification in graphic design from U.C. Berkeley and is DMA certified in Analytics, Digital Intelligence and Experience Management. A devoted proponent of the arts, Andre volunteers with a variety of community cultural activities and organizations.
About Virtual Incentives:
Virtual Incentives is the leading provider of Visa® virtual accounts and Visa® Reward Cards serving the incentives market. The company offers a prepaid platform powered by a simple, fast, customizable virtual solution for the market research, consumer promotions and employee rewards spaces. http://www.virtualincentives.com @VirtualReward