Neurodesign is an eye-tracking technology, which is mainly developed by the neuroscientists to make attractive designs for product packaging, resulting in purchase of the products by the consumers. Neurodesign is based on the study of cognitive neuroscience (the scientific study of the brain that underlies cognition), which is used to better understand how the mind affects the purchase behavior of the consumers.
Neurodesign is the creative process to comprehend important visual cues, by the use of neurodesign tools (color, odor, shape, sound and, tactile feel) that trigger consumer’s brains coupled with an emotional appeal towards neurodesign packaged products. Food and beverage segment is anticipated to dominate among end-use industry.
Advancements in cognitive neurosciences to design more attractive products and packaging is a key driver for the global neurodesign packaging market. Furthermore, emergence of packaging designing trends such as ASAP (As Simple As Possible), geometry 101, old-fashioned (made by hand and detail-oriented packaging) and shelf life or product longevity packaging, are boosting the demand for neurodesign packaging.
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