Nutrient dense food products are those food products are those foods which contains lots of nutrients and very less calories. Nutrient density foods comprises concentrated amount of valuable nutrients such as fiber, phytonutrients, vitamins, minerals, essential fatty acids and others. Rising consumer influence towards having a healthy lifestyle coupled with increasing consumer concern to avoid future health issues is expected to drive the demand of nutrient den se food products market over the forecast period. Nutrient density in any food product is measured through Aggregate Nutrient Density Index “ANDI”. ANDI scores are calculated by evaluating food products for an extensive range of micronutrients, including vitamins, minerals, phytochemicals and antioxidant capacities.
Nutrient Dense Food Products Market Segmentation
Global nutrient dense food product market is segmented on the basis of application which includes bakery and confectionery, breakfast cereal, frozen food, infant formula, beverages, dairy products, pet food, sports nutrition and others. Among all these segment infant formula is expected to show substantial growth over the forecast period. Increasing parental concern to provide high nutrients to their children for proper growth and healthy physical fitness is expected to drive the segment growth. Moreover sports drink segment is expected to show a favorable growth over the forecast period. Rising consumer inclination towards healthy and balanced lifestyle coupled with increased penetration of gym and various fitness club is expected to support the segment demand during the forecast period. Pet food is expected to show a stable growth in the near future.
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Further nutrient dense food products market is segmented on the basis of ingredient which includes protein, vitamin, minerals, carbohydrates, amino acid, fibers, anti-oxidants and others. Among all these ingredient proteins are expected to account for major market share over the forecast period. Increased usage of protein in various food application primarily in sports drinks is expected to support the segment demand over the forecast period. Moreover vitamin and fibers are also expected to show a substantial growth in the near future.
Geographically, North America is expected to be the major contributor in terms of value followed by Europe. In North America the U.S. is expected to account for major market share. It has been found across the country there is an increasingly consumption of energy rich food but nutrient consumption is poor. Due to this Dietary Guidelines of America recommended the people to change their food consumption pattern and to include some nutritional food items in their meal. This is expected to support the demand of nutrient dense food products in the region over the forecast period. Europe is also expected to show a substantial growth over the forecast period. However in the European Union there is a lack of standardization and set of rules for nutrient density products. Private companies are profiling their own nutrient density system and launching new products in the market. This may affect the growth of nutrient dense food in the near future. Asia Pacific is expected to show favorable growth over the forecast period. In the region China is expected to dominate the market in terms of nutrient dense food consumption. Rising awareness and increasing aging population is expected to influence the consumers towards the consumption of nutrient dense food product supporting market growth over the forecast period.
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Nutrient Dense Food Products Market Drivers
Rising awareness through government promotional and advertising campaign coupled with increasing consumer inclination towards healthy lifestyle is expected to drive the market growth during the forecast period. High nutrient consumption reduces the risk of chronic diseases which is further expected to fuel the market growth in the near future. Moreover, rising number of aging population who are more concerned to avoid future health related problems is also expected to support the market growth in the near future.
Nutrient Dense Food Products Market Key Players
Some of the major players operating in nutrient dense products includes Amara Beverage Co., Nutrient Foods, Nutrient Dense Foods LLC, Crystal River Organics LLC (Nude Food), NutriFusion LLC among others.
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