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OptimalBI Delivers Cloud BI with Amazon and Yellowfin

OptimalBI Delivers Cloud BI with Amazon and Yellowfin

New Zealand’s premier Agile Business Intelligence (BI) company, OptimalBI, has launched MagnumBI – its cloud-based Platform-as-a-Service (PaaS) automated analytics solution – with BI software vendor, Yellowfin.

Melbourne, Victoria, Australia, December 11, 2014 — Discover MagnumBI here:

Under the agreement, OptimalBI has integrated Yellowfin’s BI solution as part of its hosted automated analytics platform, deploying Yellowfin via Amazon Web Services’ (AWS) EC2 compute platform. OptimalBI uses AWS’ petabyte-scale data warehouse service, Redshift, as MagnumBI’s back-end component.

The newly announced reseller partnership means that OptimalBI is delivering Yellowfin’s easy to use BI platform as a cloud-based hosted solution, on a subscription basis, to clients in New Zealand and Australia. The announcement, timed to coincide with the recent launch of Yellowfin’s free trial offering within the AWS Marketplace, means that companies will be able to get started with BI in the cloud for free with a complimentary 12-month three-user subscription license of Yellowfin (AWS usage fees apply).

“We’re rapidly moving towards a subscription-based cloud economy; self-service dashboarding and reporting should be no different,” said OptimalBI’s Agile BI Architect, Shane Gibson. “Under our MagnumBI offering, we utilize Redshift and Yellowfin to provide a fully managed Cloud BI service that is available in less than an hour.”

Gibson said that MagnumBI – in conjunction with Yellowfin’s new AWS trial offer – delivered a risk free way for organizations to get started with BI quickly and easily scale to meet growing demand for reporting and analytics.

“The Yellowfin AWS Marketplace offering is a great way to try Yellowfin at no license cost and with no risk,” said Gibson.  “When organizations are ready to migrate from their Yellowfin AWS trial environment to our fully managed AWS environment, we make that transition with minimal fuss and disruption. Yellowfin upgrade their software every six to eight months, bringing out a bunch of new features.  With our Cloud BI managed service in MagnumBI, we’ll automatically upgrade the Yellowfin capability for them.”

Gibson added that MagnumBI would also enable clients to avoid the drain of managing and maintaining an on-premise deployment.

“For a lot of our corporate customers, they will need ongoing support and management of their Yellowfin environment to meet their corporate and ICT governance requirements,” said Gibson. “When you’re talking about production environments with a number of users, having a support network to manage everything adds another level of security and protection from failures or failovers.”

Yellowfin General Manager for APAC, Patrick Elliott, said that the Yellowfin – OptimalBI partnership would make world-class BI accessible to all types of organizations throughout New Zealand and Australia.

“As a fully managed Cloud BI platform, OptimalBI’s MagnumBI service will enable small to midsized organizations across New Zealand and Australia to utilize a market-leading platform for reporting and analytics for the first time,” said Elliott. “MagnumBI is also good news for large corporations, who will be able to dedicate their IT resources towards developing better BI content and more insightful data analysis, rather than the day-to-day grind of BI maintenance.”

Yellowfin’s credentials as a cloud-based BI solution were recently recognized in the Business Applications Research Center’s (BARC) The BI Survey 14 – the world’s largest survey of BI users. Yellowfin was voted the top ranked Cloud BI solution, in the ‘Dashboard’ and ‘Ad-hoc Reporting’ Vendor Peer Groups, for the third year in a row.

About OptimalBI:
OptimalBI combines the best cloud based hardware and software, with their prebuilt data models and transformation code, advanced analytics capabilities, topped off with beautiful reporting tool, Yellowfin, to provide a complete BI capability, all for a fixed monthly fee. Visit OptimalBI at or learn about their managed service, MagnumBI, at or follow the conversation on Twitter via @MagnumBI

About Yellowfin:
Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

For further media information, interviews, images or product demonstration, please contact:
-Lou Draper, LOUD IN PUBLIC, on 021971533 or
-Lachlan James, Yellowfin Communications Manager, on +61 (0)3 8617 4954, +61 (0)431 835 658 or

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email to subscribe to Yellowfin’s free e-newsletter.

Lachlan James
Level 46, 360 Elizabeth Street
Melbourne 3000, Victoria, Australia
+61 (0)3 8617 4954

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