Printing on packaging tapes plays a vital role in emphasizing the logo and name of the company and it has also become an important advertising tool for marketers to attract customers. Printed tapes simplifies stock handling and further safeguards the merchandise in transit. Pre-printed tapes are perfect solution in packaging industry, as it is an economical approach to promote company’s products and brands, which not only makes the product visually appealing, but also results into immediate recognition of the packages. These tapes also provide tamper proof security and are also water resistant to secure the packaged contents from water. Hence, pre-printed tapes are becoming more and more popular among packaging manufacturers. Pre-Printed tapes are also known as custom printed tapes which consists of all the product related information. In addition, pre-printed tapes are also useful for communicating handling instructions. The global printing industry has undergone a significant transformation from having conventional printing machines to a more digital printing machines. This transformation has been driving the demand for digital printing which in turn has created growth opportunities for pre-printed tape market.
Pre-Printed Tape Market: Dynamics
Rapid growth in the printing industry, coupled with demand for attractive packaging, product differentiation, and technological advancements are the key drivers for the growth in the pre-printed tape market. In addition, there are several advantages associated with pre-printed tapes that further accelerates the growth in the pre-printed tape market. Some of the advantages and benefits are: it reduces pilferage as printed tape cannot be broken and resealed without detection, it helps in reducing carton costs as it nullifies the need of carrying inventories of printed cartons, it helps in tracing lost shipments etc.
Digital printing in the pre-printed tape market is anticipated to be the fastest growing technology, owing to its attractive and cost effective solution for manufacturing high quality pre-printed tapes. However, higher cost of high quality printing and evaporation of ink may act as restraining factors for the growth in the pre-printed tape market.
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Pre-Printed Tape Market: Segmentation
On the basis of printing technology, the global pre-printed tape market is segmented into,
- Digital printing
- Screen printing
On the basis of material, the global pre-printed tape market is segmented into,
- Polypropylene (PP)
- Polyethylene (PE)
- Polyvinyl Chloride (PVC)
- Aluminum and copper foils
On the basis of adhesive type, the global pre-printed tape market is segmented into,
On the basis of application, the global pre-printed tape market is segmented into,
- Carton Sealing
- Tamper Evident Seals
- Product and Company Identification
On the basis of end-use industries, the global pre-printed tape market is segmented into,
- Food & Beverage
- Cosmetics & toiletries
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Pre-Printed Tape Market: Region Wise Outlook
In terms of geography, the global pre-printed tape market is divided into five regions, which includes North America, Latin America, Europe, Asia pacific (APAC), Middle East & Africa (MEA). Asia Pacific is projected witness the maximum growth in the pre-printed tape market primarily driven by the growth of developing economies like India and China. Leading suppliers and manufacturers of printing materials and equipment in China has unfolded several growth opportunities in the pre-printed tape market in Asia Pacific. North America and Europe are expected to witness average growth in the pre-printed tape market, while Latin America and Middle East & Africa are in expected to witness slow and steady growth in the pre-printed tape market over the forecast period.
Pre-Printed Tape Market: Key Players
Some of the major players of the global pre-printed tape market are Castle Tapes Holdings, ADH Tape, Ameripak, Preferred Tape, Inc., Nadco Tapes & Labels, Inc., Intertape Polymer Group, ProtoPak Engineering Corporation, and many more.
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