The world advanced wound care market was valued at $7,117 million in 2015 and is expected to reach $12,454 million, growing at a CAGR of 8.3% during 2016-2022. Advanced wound care products and traditional wound care products are used to treat acute and chronic wounds. Chronic wounds take considerable time to heal and are expensive to treat. Due to their high cost, advanced wound care has emerged as a standard solution for treating chronic wounds. Advanced wound care products are gradually replacing the traditional wound care products due to their efficacy and effectiveness in managing wounds by enabling faster healing.
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The major factors attributed to the market growth are rapid increase in the incidence of chronic diseases such as changing lifestyle factors, diabetes and attempts to reduce the duration of hospital stays to bound the surgical costs. In addition, the demand for advanced wound care market is driven by favorable reimbursement scenario, increasing healthcare expenditure by the government, and rising inclination towards products that enhance therapeutic outcomes. However, high cost of advanced wound care products coupled with low awareness, especially in underdeveloped countries such as Afghanistan, Nigeria and Bhutan, are expected to restrain the market growth.
The leading revenue-generating region was North America whereas Asia-Pacific is projected to grow at a significant CAGR of 10.4%, due to rising geriatric population, growing demand for advanced wound care products and increasing unmet medical needs.
Major players in the advanced wound care segment have adopted product development and product launch as their key development strategies. Important players operating in the market include, Smith & Nephew plc, Medtronic plc, Acelity L.P. Inc., ConvaTec Healthcare B S.à.r.l., BSN Medical GmbH, Alliqua BioMedical, Inc., Mölnlycke Health Care AB (a subsidiary of INVESTOR AB), Integra LifeSciences Holdings Corporation, 3M Company and Coloplast A/S.
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MARKET DEFINITION AND SCOPE:
The report covers the analysis of world AWC market based on product type, application, end user, and geography. Based on product type, AWC market is segmented into infection management, exudate management, active wound care and therapy devices. Based on application, AWC market is divided into chronic wound care and active wound care. AWC find applications in many clinical areas, namely, burns, pressure ulcers, diabetic ulcers, venous ulcers, diabetic leg ulcers and surgical wounds. Based on end user, the market is segmented into hospitals and community centers. Based on geography, AWC market is studied with respect to the four major regions, namely, North America (including U.S., Canada, and Mexico), Europe (including Germany, France, U.K., Italy, Spain and Rest of Europe), Asia-Pacific (including Japan, China, India, and Rest of Asia-Pacific), and LAMEA (including Latin America, Middle East, and Africa). The report includes market size of these aforementioned AWC segments.
The report includes market size of the products that are extensively used for the treatment of wound care. However, the market size in the report is limited to advanced wound care products only and excludes traditional wound care products as well as advanced wound closure products.
TOP INVESTMENT POCKETS:
The therapy device was the highest revenue-generating segment in 2015 and is expected to grow at a moderate rate of 4.3% during the forecast period. Exudate management was the second highest revenue-generating segment in the current market. Infection management is the third largest segment in terms of revenue in 2015. However, active wound care is the fastest growing segment, growing at a CAGR of 20.6% during 2016-2022.
In 2015, exudate management was the second highest revenue-generating segment due to its wide application in wounds with minimal to high exudate secretion. The exudate management segment includes hydrocolloids, foam dressings, alginates and hydrogels. These are used for wounds with minimal exudate leakage as well as for wounds with copious exudates. As they are highly exudates, absorbent, and efficient in the wound management, these products have most common and preferable use across the industry.
ADVANCED WOUND CARE (AWC) MARKET, BY PRODUCT:
Advanced wound care products have emerged as a novel approach in the wound management. These advanced products promote faster wound healing; and hence, are gaining edge over traditional wound care and closure products. Continuous advancement in the advanced wound care and closure product is expected to boost the market during the forecast period. However, unfavorable reimbursement policies and high cost associated with these advanced wound management products are restraining the growth of advanced wound care and closure market.
REGIONAL AND COUNTRY OVERVIEW:
Asia-Pacific is the potential market for the growth of AWC market due to high population base, high disposable incomes and rising patient awareness. Medical tourism and rising prevalence of lifestyle diseases such as diabetes has made Asia-Pacific as a lucrative market for AWC products. Asia-Pacific is the most emerging region in AWC market. Penetration of AWC products and modern wound care products is currently slow in the Asia-Pacific region due to cost constraints. In spite of low penetration, AWC is gaining an advantage over traditional wound care products due to lower bed capacity in hospitals, the inclination towards homecare treatment and the need for early patient discharge from hospitals.
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Similarly, Europe has emerged as the second largest attractive market for AWC products. Smith & Nephew, BSN medical are some of the key market players based in Europe, which are further expanding the AWC market in Europe. Sales of AWC products have shown a tremendous growth in the European market. The growth of the European AWC market is mainly driven by the factors such as increased prevalence of chronic diseases due to change in lifestyles, increase in geriatric population and better insurance policies from several private and government bodies in the field of wound care products.
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