Saudi Arabia has one of the largest young populations in the country the Middle East and 50% of the country’s population is aged between 18 and 44. This has encouraged the leading manufacturers of RTD tea such as Pepsi-Lipton International to continue investing their advertising budgets in attempts to reach out to the country’s youth, offering exotic flavors under its flagship brand Lipton Ice Tea and keeping in touch with its consumers via social media websites such as Facebook and Twitter. In addition, the category continues to benefit from growing health awareness and developments in terms of packaging innovation, not least as RTD Tea is considered to be an ideal low-calorie, reduced sugar alternative to carbonates and energy drinks while being packaged mainly in metal cans that are portable and unbreakable, unlike glass bottles. This makes RTD tea perfect for outings to the beach or camping in the desert.
RTD Tea in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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