Sauces, dressings and condiments are the blend of herbs, spices, tomato paste, soy sauces, pasta sauces, purees, cooking sauces, ketchup, mayonnaise, mustard, salad dressings, dips and other sauces such as dressings and condiments. Sauces, dressings and condiment are used in sea food products, bakery, fruits and vegetable products, baby foods, ice-cream and dairy products.
Different countries in Europe act as an individual market in itself. For instance, sauces, dressings and condiments market in Germany experienced slow growth in the past 3-4 years However, there is suffice increase in pickled condiments with low CAGR in terms of value and volume. Condiment market is expected to expand comparatively faster than other markets. Rising number of German households are using readymade sauces for reducing the time consumption. Major restraint of sauces, dressings and condiments is that there sales is dependent on seasonality. Sales of such products increases specifically during summer seasons. Another restraint is that sauces, dressings and condiment market is highly fragmented. Trend in Sodium reduction in the sauces is the challenge for sauces, dressings and condiment industry because of the significant use of sauces. In France sauces, dressings and condiments demonstrated drastic growth. Three products that includes herbs and spices, dips and low calorie dressings experienced maximum CAGR value.
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On the basis of the type of sauces & dressings, the market is categorized as dry sauces, herbs and spices, pasta sauces, barbecue sauces, cocktail sauces, ketchup, mayonnaise, imitation whipped cream, vegetable oils and others. Sauces are segmented on the basis of application as cooking sauces, table sauces, dipsand pickled products is the major market among which spices and herbs are the major categories. Table sauces are the second largest sauces market after cooking sauces. Barbecue sauces are expected to show relatively healthy growth. Geographical segmentation of Sauces, dressing and condiment market includes Asia Pacific, Western Europe, Eastern Europe, Middle-East and Africa, North America, Latin America and Rest of the world.
In European countries such as Germany variety of new products were added to the sauces, dressings, condiments portfolio. New products include cream based sauces such as Béarnaise, Hollandaise, Béchamel and Curry sauces. Major marketing tools used by this market includes made with “organic produce” and “low calorie”. Some other innovations are Knorr Bouillon, Gelatine Bouillon. Innovation trend includes introduction of new products with improved packaging. In 2011easy to dispense spray bottles and new flavours were introduced in the German sauces, dressing and condiment market. It includes unflavoured, tomato, mustard, garlic and vegetable. French consumer focus on spending basic products and show interest in cooking at home. They favour relatively cheaper products such as tomato pastes and purees. Due to the increasing health awareness among French consumers there is considerable increase in demand of low calories sauces and dressings.
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Increasing environment awareness creates the demand for improved packaging that are biodegradable or recyclable. Sauces, dressings, condiment industry in France also focuses on invention of natural ingredients in response to the increasing consumer demands for natural products. Benedicta presented the sauce for kebabs. Many consumers find tomato cream and cheese cream as favourable base for pasta. In 2013 France Sauces, Dressings and Condiment Market attained high volume sales. This increase in sales is owing to the high investments by manufacturers in product innovation. In the same year Unilever France SA was the leading player in the market. Some strong brands of the company includes Amora, Knorr, Savora. Major drivers for the company were strong distribution network and sufficient investment in innovation and marketing activities.
Major players in sauces, dressings and condiment market are Nestle SA, Unilever group, Fuchs GewurzeGmbh&Co, H.J Heinz, Kraft Foods Group Inc., Walmart store Inc., ConAgra Foods Inc., Frito-Lay Co., General Mills Inc., Hormel Foods Corp and Kroger Co. Growing interest of consumer in foreign cuisine and convenience products would help Sauces, Dressings and Condiment Market to show positive growth in the near future.
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