Increasing consumer spending on health and wellness products will continue to push sales in urban clusters, such as Rio de Janeiro, Santiago, Caracas, and Buenos Aires.
In South America, the residential water treatment equipment sales remain concentrated in Brazil – which accounts for over 60% share of the region’s market value. In 2016, the residential water treatment equipment market in South America is anticipated to attain a market value of over US$ 300 million. Future Market Insights, in its latest study on the residential water treatment equipment market in South America, offers a comprehensive analysis on key factors expected to impact market growth through 2026.
South America’s residential water treatment equipment sales will surpass 12 million units in volume by the end of 2026 – increasing at a stellar CAGR of 10.2%
Key Excerpts from Analysis of South America’s Residential Water Treatment Equipment Market
- By the end of 2016, reverse osmosis equipment sales in Brazil are projected to account for a market value of US$ 88.3 million
- In 2016, UV purification systems will attribute to more than 30% share of the overall market value in South America
- Low product availability remains a key challenge impeding market growth
- Advanced purification technologies & high-end RO-based water purifiers are witnessing low demand owing to unstable product pricing across South America
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Market Strategy of Key Players
Established players: Europa Group, PSA, and Ceramic Stefani are focussing on expanding their presence in Brazil. Establishment of authorised retail outlets and partnership with e-commerce sites are the key growth strategies for established players.
Emerging players: Eureka Forbes, IBBL, and Lorenzetti are focussing on expanding manufacturing capacity. Targeting top of the pyramid customers and direct marketing remain key growth strategies for emerging players.
New players: Expansion of distribution partners and strengthening of distribution channels are the key strategies for Panasonic, LG, and HUL.
Regional Overview of South America’s RWTE Market
Poor water quality remains a longstanding challenge in many South American countries, including Venezuela, Brazil, Chile, Peru, and Argentina. Recent studies have found a high concentration of Arsenic in many South American rivers, and this has resulted in higher demand for residential water treatment equipment. Dissimilarity in per capita water consumption among South American countries is reflecting upon their respective residential water treatment equipment markets. Higher freshwater withdrawal by Brazil and Argentina has incited rampant adoption of effective purification systems, while ample availability of per capita water resources in Chile and Peru has rendered their residential water treatment equipment markets to be nascent as of now.
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In Argentina, comprehensive urbanisation witnessed across the country has resulted in active participation of companies and governing authorities towards improvement of its water treatment systems. In 2016, Argentina’s residential water treatment equipment sales are estimated to garner revenue worth US$ 36.7 million, with reverse osmosis equipment accounting for nearly 40% share. Meanwhile, residential water treatment equipment market in countries such as Chile, Venezuela and Peru are expected to evolve at a comparable pace; with each accounting for sales of more than 230,000 units.