01, February 2016: Suave” Churchill, founder and CEO MONSTA SQUADD PRODUCTIONZ and currently president at Rick Ross Music Group, has been in the industry well over 20 years. He started out as an artist with the group “Nina Mobb” and was signed to the Freeway Rick Ross label “Freeway Academy” and eventually decided he would like to be behind the scenes some years later. In the mid 90’s Suave joined the Priority Records street team pushing artist such as Mack 10, Bad Azz, Snoop Dogg, All FrumThaI, DrDre etc.
In 1998 he became head of promotion for FunkCaveRecords, and shortly after the Vice President of Deep In The Game Records, working with artist such as E-40, Kokane, Spice1, KMG of Above The Law, Deep In The Game Affiliatezand Justified. Suave broadest moment came when he witnessed DrDre working on the first “Chronic album” at Dick Griffey studio Solar Hines, which inspired Suave to take command of an organization after witnessing the history of the making of Dr. Dre.
Suave dabbled in management with his first artist Krook, a West Coast R&B sensation in 2003 whom worked with many West Coast artists such as ThaDoggPound. He then later moved to Sacramento California 2005 when the Northern California scene started booming and hooked up with RedderickLewis aka Pug, the CEO and founder of OuttaBounds Entertainment Group. Redderickintroduced Suave to artists such as Messy Marv, C-Bo,YoungMeek, BrothaLynch Hung, Homocide, BumpinT, MsMarvaless, T-Nutty, Mac Dre and Ole E & Redrum.
Presently Suave is affiliated with one of the industry guru’s Tiffany Gaines, to which he is learning the in-depth angle of the corporate side. Suave also connected with Eric Robinson, which introduced him to the black college scene by bringing him on as the West Coast Regional Manager for GroovelineMagazine, providing him the opportunity to tour the entire black college circuit with major artist.
Although Suave has been in the game many years he’s always open for advice and willing to learn something new every single day. Growing up in Pomona California, Suave was surrounded by great talent whether it was sports or entertainment. He was influenced by many hometown icons such as SugaFree, Kokane, Above The Law, Sugar Shane Mosley, Greg Ballard, Marvin Mattox and the list goes on.
Suave’sfavorite quote from one of the greatest rappers of all times 2Pac Shakur, “PICTURE ME ROLLIN.
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