Consumers are demanding consistent access to numerous online services, which is pushing mobile data usage up by 35-40% annually. Wireless network operators, while deploying 4G Long Term Evolution (LTE), are freeing up or enhancing data and voice capacity on their 2G and 3G networks as well. Enterprise buyers and consumers are finding service plan structures, quality, capacity and network geographic coverage that align with typical usage are more valuable differentiators than core network technology, price levels or contract terms and conditions. Wireless carriers across the globe are in price wars, and the speed of price changes has now transformed from monthly to weekly changes. This margin pressure has mandated operators to find new sources of revenue and accelerate innovation. Carriers have been heavily investing on expanding their existing wireless networks capacity or rolling out new networks and improve service offerings. Considerable amount of this investment has been concentrated on upgrading 3G networks and rolling out 4G networks.
Telecom Wireless Data Market: Segmentation
Telecom Wireless Data market is segmented on the basis of type, end user and region. By type, telecom wireless data market can be segmented into hardware and service. By service, telecom wireless data market can be further segmented into 2G data service, 3G data service, 4G data service and support service. Telecom wireless data market can be segmented according to end user which includes individual and corporate. Corporate end users are further sub-segmented into small and medium enterprises, and large enterprises. Regionally, telecom wireless data market can be segmented as North America, Latin America, Western Europe, Eastern Europe, Middle East and Africa, Asia Pacific excluding Japan (APEJ) and Japan.
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Telecom Wireless Data Market: Regional Outlook
The vast majority of novel wireless subscriptions over the last few years have originated from emerging markets, particularly those of China, India and Africa. In contrast, subscriber growth rate remains pale in markets of developed economies where saturation is reached, thwarting wireless network operators in these markets from attaining the subscriber growth rates of their peers in emerging economies and instead leading them to lay emphasis on enhancing per-user revenue. Asia Pacific excluding Japan regional market is anticipated to grow at the highest rate among all regional markets.
Telecom Wireless Data Market: Drivers
Customers across the globe are switching to cellular wireless data, which in turn, fortifies the primacy of wireless as the favored method of communication and is significantly boosting wireless revenue share as a proportion of worldwide total telecom revenue. Additionally, network equipment players are altering themselves into information and communication technology (ICT) vendors in order to benefit from the mobile operator digital transformation journey. Number of smartphone adopters is skyrocketing and mobile video consumption is witnessing highest growth amongst cellular data service usage. On the other hand, complexity of deploying telecom infrastructure in remote areas and compatibility requirements is hindering the growth of telecom wireless data market. The global wireless telecom carriers industry is extremely capital intensive, reflecting the excessive level of capital resources tied up in cellular infrastructure and telecommunication networks.
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Telecom Wireless Data Market: Key Players
The major players in the telecom wireless data market include Deutsche Telekom, Vodafone, AT&T Mobility, Verizon Wireless, Bharti Airtel, VimpelCom, T-Mobile, Orange Mobile, SingTel, Telefonica and China Mobile. Major players in the telecom wireless data market try to gain competitive advantage by offering additional ancillary services, such as subcontracted solutions from industry-leading vendors and cellular mobile device management (MDM) software.