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The Pool Place Changes Name to ‘The Great Backyard Place’ as Business Evolution

The Pool Place Changes Name to ‘The Great Backyard Place’ as Business Evolution

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Chattanooga, Tenn. – After over 30 years operating as The Pool Place, the famous Knoxville pool store will don a new name starting March 6.

Now operating as The Great Backyard Place, this well-known business will continue to offer the same products that made it a top pool, spa, and furniture retailer, but with a wider offering of backyard living products.

“We want our customers to know that we are the same family that has been serving Knoxville since 1982,” said Frank May, CEO of the family-owned business. “The Great Backyard Place is not a divorce from our past, but rather it’s the natural evolution of our business.”

Along with this change, The Great Backyard Place has opened a new central distribution warehouse in Knoxville that is ideally situated between the Chattanooga, Tenn. location and the new store in Asheville, N.C. “The distribution facility has allowed us to increase our buying power domestically as well as overseas,” said May. “This and better inventory control has permitted us to offer the best possible products at the best prices as well as achieve better care and movement of those goods.”

With all of these changes, The Great Backyard Place is an exploration into a new market after years of planning and adding new products to create an environment that goes beyond just swimming pools. Yet while Great Backyard offers everything from outdoor kitchens, grills, and furniture, it still offers the same trusted swimming products as before.

Though long-time customers will notice many changes at the store, May says the business hasn’t deviated from its roots. “Operating as The Great Backyard Place, we are still committed to offering the same best value guarantee and the same level of service and expertise to all of our customers.”

The Knoxville reveal is accompanied by a reveal in Maryville and follows celebrations at the Chattanooga and Cleveland locations, as well as the grand opening of a new store in Asheville, N.C.

The Great Backyard Place is a family-owned regional backyard living superstore chain that sells patio furniture, outdoor kitchens, grills, pools, spas, and more. Though originally incorporated in the 1950’s, The Great Backyard originally entered the backyard leisure trade in Chattanooga, Tenn., in 1979 as A&M Family Fun Center before adopting the name The Pool Place in 1982. The Pool Place gradually expanded its stock over the years to incorporate products fit for overall outdoor living and not simply swimming. Now operating as The Great Backyard Place, the business boasts five locations from Chattanooga to Asheville, N.C., using the same principals, value in product, and reliable staff dedicated to fulfilling every customer’s desire for the ultimate backyard living experience.

Contact:
The Great Backyard Place
6240 Perimeter Drive, Chattanooga, TN 37421
(855) 894-2811
www.greatbackyardplace.com

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