LED video wall is an integrated display comprising of large number of LED display units on a single pane. This integration helps in supporting augmented landscape for the viewer. LED video wall supports pixel with greater density and mainly mounted in the outdoor premises where large screens are required. LED screens are specifically designed for the video wall, which comprises of narrow bezel (slopping edge) in order to avoid gap between the adjoining LEDs. Such LEDs comprise of special purpose hardware which is necessary to stack similar LEDs in an array. Furthermore, operations carried out by these hardware include power connection in a chain and command signals across the connected LEDs. The command signals undertake the specific tasks such as brightness calibration, display configuration, resolution adjustments and others. Video quality, resolution, picture quality and degree of sharpness offered by LED video walls characterize highest level of precision.
With growing trends in outdoor events such as music concerts, sports events, political assemblies, brand endorsements, product launch, the demand for large screens is increasing to a great extent. Thus, LED video wall is emerging as a significant alternative to the wide screen displays. Furthermore, the factors driving the growth of LED video wall market are high stability, good flexibility, high sustainability, better environment resistance and high resolution. Moreover, installation and reconfiguration of LED screen over a single pane is simplified. Thus, there has been wide scale deployment of LED video walls across all the major geographies such as North America, Europe and Asia Pacific. Being an integrated solution, technical glitches may frequently occur, which may pose a challenge for the LED video wall market. Deployment of wide screen alternatives such as projectors and screenless display pose a major restraining factor for LED video wall market. Also, the high initial cost involved in mounting of display is also one of the major restraining factors for LED video wall market.
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LED video wall market can be segmented on the basis of technology, applications, end-use verticals and geography. Technologies used to implement LED video wall are hardware based controllers, software based video card controllers, matrix grid layout (for example 2×2, 3×3, 4×4 etc.), network video wall, transparent video wall and others. Network video wall converts standard PC into a video wall server and can convey variety of contents remotely. Transparency is easily maintained especially in retail stores with the deployment of transparent video walls. Segmentation of LED video wall on the basis of application includes outdoor screening, indoor screening, menu board advertisement, billboard, hoarding and others. Segmentation based on end-use verticals include telecom media and entertainment industry Financial Institutes transportation and Logistics industry, Social Institutes, and educational institutes among others. Segmentation based on geography comprises of North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
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