London, England – Most people have a pile of rarely-worn and never-worn clothes in the back of their closet. Combined, there are half a TRILLION dollars worth of unused and unwanted clothes taking up space in American drawers and closets.
21% of all clothing purchased each year goes completely unworn. Even if that new shirt makes it to the front of the closet, chances are really high that it will never be regularly worn. The average American only wears 20% of their clothing regularly.
So why are 80% of clothes not worn regularly?
Back in 1930, the average American woman owned nine outfits. Today, that average woman owns 30, one for each day of the month. Clothes are proportionally much cheaper now, making the buying decision much easier. If the shirt only costs $20, it might seem OK to only wear it twice as not a lot of harm done to the wallet.
When consumers were asked why there were never-worn articles of clothing in the back of their closets, 75% admitted it was merely a matter of preference over other pieces in their wardrobe. 51% also cited negative reactions from partners or friends.
What causes these negative reactions and preferences? Size doesn’t help. Most are guilty of buying – or holding on to – a size that doesn’t quite fit them just yet.
Color also plays a huge part. People buy clothes in the colors they like, not necessarily the colors that like them, according to online fashion stylist at WhatAreMyColors.com . “Buyers see a great color on the rack – or online – and grab it without considering if it suits their own coloring (eyes, hair, skin tone). When they don’t get great reactions, it goes to the back of the closet without much consideration of why.”
To stop consumers’ bank account from dwindling and their closet from overflowing with things they don’t wear, WhatAreMyColors.com offers an easy online color analysis to help pick out the clothes that best suit them. Users can take the test, spend a few hours culling their closet, and consider reselling their unflattering clothing to help fund clothes that make them look their best.
For more information or to access the color consultant application, please visit www.whataremycolors.com
What Are My Colors
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