The feminine hygiene products market comprises different products such as sanitary pads, tampons, panty liners and shields, internal cleansers & sprays and disposable razors & blades. These products are used by women to maintain their personal hygiene. Such products are manufactured from wide variety of synthetic as well as natural raw materials. Demand for products made from natural raw materials is increasing, owing to increasing health conscious among consumers.
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Asia-Pacific emerged as the largest market owing to higher penetration of sanitary pads in this region. Though menstrual hygiene is still a social taboo in Asia, personal hygiene awareness campaigns taken up by government agencies have contributed in increase in demand for sanitary products in this region. The demand for high-end products such as tampons and internal cleansers & sprays is more in developed regions such as North America and Western Europe. However, Asia-Pacific witnessed notable increase in adoption of these products due to increasing awareness about such products in the region.
The world feminine hygiene products market is segmented based on product type, distribution channels, and geography. Based on product type, the market is categorized into five categories such as sanitary pads, tampons, internal cleaners & sprays, panty liners & shields, and disposable razors & blades. Sanitary pads are the most commonly used feminine hygiene products and are expected to grow at significant rate owing to increasing demand from developing markets. The market segmentations on the basis of distribution channels include supermarkets & hypermarkets, specialty stores (drug stores, pharmacies & beauty stores), convenience stores, dollar stores, online & others channel. The market is analyzed across geographical regions namely North America, Europe, Asia-Pacific, and LAMEA.
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TOP FACTORS IMPACTING WORLD FEMININE HYGIENE MARKET
Increasing demand for organic- and biodegradable raw material-based products
In order to decrease risk of being subjected to the harmful chemicals, dyes, and other irritants found in sanitary napkins or tampons, the best solution is to use sanitary products made from organic material such as organic cotton. Moreover, in order to avoid negative impacts on the environment due to disposal of sanitary waste, women are demanding biodegradable, compostable, and eco-friendly sanitary products. Therefore, this stands a lucrative opportunity for manufacturers to invest in the production of such innovative products and strengthen their market position.
Increasing disposable income of the middle class
Increase in disposable income of the middle class in emerging countries such as Brazil and China has led to an increase in women’s appetite for quality hygiene products, as a result of increased purchasing power. Moreover, increase in disposable income of consumers in developed countries led to increase in demand for premium products. Therefore, this result into greater adoption of sanitary protection products among women.
Chapter: 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
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