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Yellowfin and mayato Sign Business Intelligence Reseller Agreement for Germany

Yellowfin and mayato Sign Business Intelligence Reseller Agreement for Germany

German-based BI consultancy, mayato GmbH, has signed a reseller agreement with Yellowfin, a global Business Intelligence (BI) and analytics software vendor.

Berlin, Germany, June 16, 2015 — The partnership agreement will see mayato – a business analytics specialist in financial, customer and IT security analytics – make Yellowfin’s easy-to-use BI solution available to its existing and future customers throughout Germany, Austria and Switzerland.

CEO of mayato GmbH, Sven Hensen, said that partnering with Yellowfin was part of mayato’s plans to expand its range of BI solution offerings, particularly in the field of dashboards, self-service BI and Mobile BI.

“Self-service BI and the efficient construction of user-friendly dashboards are more in demand today than ever before,” said Hensen. “Additionally, the ability to display and interact with reporting and analytics on-the-go on mobile devices is essentially mandatory. Few BI suppliers offer such excellent tools in this area as compared to Yellowfin.”

Yellowfin Managing Director for EMEA, Peter Baxter, said that mayato’s experience and reputation for excellence in business analytics consultancy and implementation would be invaluable in Yellowfin’s quest to expand its presence in the market.

“With mayato’s wealth of experience in the analytics market in Germany, Austria and Switzerland, Yellowfin will undoubtedly be able to expand its market knowledge and customer base within the region,” said Baxter. “We are looking forward to working together to support our mutual growth.”

In 2015, Yellowfin was placed on Gartner’s 2015 Magic Quadrant for Business Intelligence and Analytics Platforms report for the second consecutive year.

About mayato:
mayato specializes in business analytics. From its company offices in Berlin, Bielefeld, Mannheim and Vienna, a team of experienced process and technology consultants work on solutions for financial analytics, customer analytics, industry analytics and IT security analytics. Analysts and data scientists from mayato use these solutions to establish connections in small and big data and to forecast trends and events. mayato’s customers include renowned companies from a range of industries. As a partner of several software providers, mayato is committed to remaining neutral and – first and foremost – to delivering its own high-quality services. For more information, visit

About Yellowfin:
Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI, as well as Location Intelligence and data visualisation.

Over 10,000 organizations, and more than one million end-users across 70 different countries, use Yellowfin every day. For more information, visit

For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email to subscribe to Yellowfin’s free e-newsletter.

For further media information, interviews, images or product demonstration, please contact:
Dr. Marcus Dill, Managing Director on +49 ())178 490 6727 or
Tom Campbell, EMEA Marketing Manager on +44 (0) 1908 933774, or

Lachlan James
Level 46, 360 Elizabeth Street,
Melbourne 3000, Victoria,
+61 0 3 8617 4954

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