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Yellowfin Launches Yellowfin 7.2: Empowers End Users with New Business Workflow

Yellowfin Launches Yellowfin 7.2: Empowers End Users with New Business Workflow

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, has launched the latest version of its BI platform, Yellowfin 7.2.

Melbourne, Victoria, Australia, March 24, 2016 — Yellowfin 7.2 introduced new technical capabilities in three core areas, including:

-The Business Analytics Workflow: The Business Analytics Workflow introduces a new framework to facilitate superior collaboration between data analysts and business users within the BI platform

-API connectors: Yellowfin 7.2 ships with an open connector framework, enabling users to connect to, visualize and act on data from any third-party Web-based application

-Forecasting: Improved forecasting and trend analysis extend the breadth of Yellowfin’s predictive capabilities, facilitating better, faster data analysis

For an overview of the enhancements and improvements contained in Yellowfin 7.2:

-Watch a recording of Yellowfin’s official launch Webinar:

-Visit the Yellowfin 7.2 showcase page:

-Download the Yellowfin 7.2 overview brochure here:

Business Workflow: Driving in-platform collaboration and user adoption

“Yellowfin 7.2 is a modern BI platform that connects people and their data,” said Yellowfin co-Founder and CEO, Glen Rabie. “The unique Business Workflow framework in Yellowfin 7.2 empowers business users and data analysts to work collaboratively to produce better business insights. Crucially, it also enables the entire data-driven decision-making process to take place in the BI platform – where it belongs.”

The Yellowfin Business Workflow provides a clear path and process for business users to directly connect with the BI and data experts in their organization, to raise trackable tasks and data quality issues, brainstorm ideas, collectively review content and take better, faster data-driven action.

“The BI industry, as a whole, has persistently low user adoption rates,” said Rabie. “In an attempt to combat that issue, many BI vendors have tried to turn business users into data analysts, making them perform self-service data preparation and analysis tasks. At Yellowfin, we think that’s entirely the wrong approach. The industry has been trying to do this for more than 20 years and user adoption rates have remained stagnant at between 12 – 20 percent.

“We approach the problem in a completely different way. Yellowfin’s Business Workflow boosts business user adoption by enabling those users to actively participate in the entire data-driven decision-making process. Business users get the BI content they need, without having to turn into overnight BI experts or data analysts.

“This way, business users can work together with data experts to ensure the best business insights are delivered, allowing them to make better and faster decisions, while concentrating on their core job function.”

Yellowfin Business Workflow delivers a unique collaborative method of improving task management and analytic workflow in order to connect business users with business analysts.

API connectors in Yellowfin 7.2 make data more accessible

Yellowfin 7.2 also includes an ‘open’ connector framework, enabling clients to quickly and easily build custom connectors for any third-party Web application. Additionally, Yellowfin 7.2 will ship with a range of API connectors out-of-the-box, including pre-built reports and dashboards, for applications such as Salesforce, Xero, Google Analytics, LinkedIn, Twitter, YouTube and more.

Enhanced predictive analytics capabilities in Yellowfin 7.2

New forecasting and trend analysis capabilities in Yellowfin 7.2 extend the breadth of Yellowfin’s analysis capabilities.

New forecasting capabilities offer enhanced flexibility, allowing users to set the parameters used to create a model, which enables faster and more accurate forecasting. Changes to trend analysis allow users to easily plot the relationship between two variables on a chart to instantly identify a trend. Finally, users can now automatically plot an average value on a chart by simply selecting to show an average for a particular metric.

About Yellowfin:
Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI, as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than 1.5 million end-users across 70 different countries, use Yellowfin every day. For more information, visit

For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email to subscribe to Yellowfin’s free e-newsletter.

For further media information, interviews, images or product demonstration, please contact:
Lachlan James, Yellowfin Global Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or

Lachlan James
Level 46, 360 Elizabeth Street
Melbourne 3000, Victoria
+61 (0)3 8617 4954

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